Are blogs soon to be a thing of the past?

Yes, we note the irony of the headline. But recent news reports suggest that industry insiders are already questioning the effectiveness of content marketing, wondering if it has reached a flash point where consumers, having been bombarded with content from all angles, are now growing immune to it. In the rush for ‘brands to become […]

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The Festive Final Countdown

It’s that time of year when all the big Christmas advertising campaigns launch and the marketing press is buzzing with comment on the successes and the occasional mis-hits from all the big brands.   We all know that the run up to the festive period is a crucial time for retailers as people’s buying habits […]

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Talk about deathly hallows… October and November are very dark months indeed.

Apart from haunting skies and the gloriously rich colours that autumn brings, the yearly ritual of putting the clocks back brings focus to all things dark and sombre. From the carved pumpkins of Hallowe’en to the sugar skulls of  Dia de Muertos, the autumn months bring both inspiration and challenges to the designer in equal […]

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