Gü adds sparkle to Diamond Jubilee! Celebrations with £60K worth of Diamonds!

We’re really excited to tell you that premium desserts brand, Gü Puds, is marking the Queen’s Diamond Jubilee by giving consumers the chance to “win a diamond a day for 60 days” as part of an on-pack promotion with Hatton Garden’s leading contemporary jeweller, Nicholas James. With a prize value of £60,000, the diamond giveaway will be supported by social media and promotional events that coincide with the launch of a brand new product in partnership with Diageo, the Gü Spring into Summer Berry Pud with Pimm’s®.

Gü’s “win a diamond a day for 60 days” on-pack promotion will run from 20th April 2012 until 18th June 2012 across a variety of SKUs in the Gü portfolio, including the signature Gü ramekin packs and totalling 4 million packs across the category as a whole. A pendant set with either a chocolate or white diamond worth £1,000 will be up for grabs each day in a count down to the Queen’s 60th year on the throne. Consumers will have a chance of winning by visiting www.facebook.com/GuUk <http://www.facebook.com/GuUk> and entering a unique code found on-pack.

“Delectable Desserts and Decadent Diamonds” with Gü’s head chef, Fred Ponnavoy, and Nick Fitch, co-founder of Nicholas James, saw a master class laden with edible chocolate diamonds and contemporary jewellery at the award-winning Nicholas James showroom in the centre of London’s jewellery quarter, Hatton Garden. If you need any more inspiration- take a look at the photos at


They’re sure to make you look out for the special packs with pink stickers – they’re your key to sparkly success! Good Luck!




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