Happy 18th Birthday to us! It's hard to believe it was 1994 when we first opened our doors, and it seems like we were in good company. Here are three other well-known 'firsts' from 1994:

1) The Channel Tunnel had just been opened
2) Sunday trading became legal
3) The National Lottery was launched

We've made this issue our birthday special, celebrating the past 18 years by looking back in time at some of our earliest clients…

USAirtours: up, up and away to a staggering £10m turnover increase (in just 12 months)

It’s true. When we were handed the prestigious role of USAirtours’ full-service marketing agency, we were also presented with the challenge of taking the client’s existing marketing spend and increasing their turnover by at least 25%. We’re proud to say we achieved it.

This marked the start of an enduring relationship which continues to this day. We interviewed founder and chief executive, Guy Novik, for his take on the last 18 years.
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Radley: the iconic brand we helped to launch

Radley’s little leather Scottie dog dangling from every handbag and stamped on every purse has entranced customers for over a decade (even though he started life as a humble decoration on a price tag).

When our relationship with Radley began in 1998, neither he, nor the name Radley was the byword for accessories fashion it is today. Our involvement operated at a fundamental, strategic level as well as a creative, visionary level. We caught up with Ian Smith who worked in the Radley marketing team.
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N.Peal: the journey of a brand from Granny's treasured cardie to fashionista's favourite

Once known for its loyal fan base largely made up of silver-haired aristocrats, N. Peal is now a brand with its feet firmly planted in the 21st century – the fashionista’s favourite when it comes to quality knitwear. It was back in 1998 that N. Peal’s MD Mark Blair decided that the luxury cashmere label needed a fresh creative direction. Cue Wonderberry.
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LANSA: software development tools
for a modern world

Our journey with LANSA began in the late 1990s. With a very technical product and an unusually small market (business customers with a specific IBM server), the need to innovate was particularly important.

LANSA provides application development, modernization and integration tools and ebusiness solutions for iSeries, Windows and Linux. It was our job to use the marketing mix to communicate with prospective business clients about the competitive edge LANSA had, generate initial interest and let the geniuses at LANSA turn that interest into sales.
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